Our client has developed a big data consolidation platform to store all online data relating to a company and its competitors in real time and present this via a fully tailored interactive, data mineable dashboard.
It is a subscription-based tool that enables top-level management to better monitor marketing performance, identify causalities, thereby increasing productivity and reducing costs.
The business founders, with extensive experience in financial services, data and tech, already had strong commercial traction with five international retail banks subscribed and anticipated sales of €700k per annum by the end of 2015 but wanted to accelerate growth with a further investment of €500k/£400k into business development and IT. As with many technology start ups, traditional funding was not available, and alternative retail angel approaches were deemed too time consuming.
We had a strong belief that this opportunity would suit one of our investors with a background in retail financial services and/or online marketing. The attractiveness of the sector, the strength of the team, and the strong commercial traction all indicated to the company’s future success, and this was an opportunity for our investor network to get in on the “ground floor”.
We jumped into action finding a first investor, a business angel with sectoral experience at Chairman level, who completed within two weeks of meeting our client. This gave the company time to conclude a larger deal on good terms with a second investor who concluded negotiations within two months at the asking valuation, bringing with them a syndicate of four investors.
Throughout, we advised the company on presentation approach and deal negotiation strategy, and worked behind the scenes to secure a favourable, timely deal. A total of €500k in equity was raised in rapid time for our client, enabling the Directors to secure the new resources required to deliver the extremely promising commercial potential.
a note from the client…
Very impressed with the service B&Y offered. No fuss approach and active investor network meant that within a matter of 4 weeks we had the first investor offer on the table followed by completion of our full target investment within 3 months total. Would certainly recommend them and look forward to working with them again.
CEO
Big Data
