Due to the escalating national and global impact of the Coronavirus (COVID-19) outbreak, we know that the weeks and months ahead are going to be super tough for so many businesses.
Due to the escalating national and global impact of the Coronavirus (COVID-19) outbreak, we know that the weeks and months ahead are going to be super tough for so many businesses.
Our client was a New York production company with a big name gleaned from running 16 different productions in the Immersion Theatre/Gaming sector. The company was a producer for Broadway’s Moulin Rouge, West End Fame and International Touring productions of Fame and Rock of Ages.
Our client came to us for consultancy work in the development of their new immersion theatre site in the West End with a brand-new, purpose-built theatre, featuring ‘the most themed environment London has ever seen’. This followed the success of their first immersive horror show in Times Square, Which Forbes remarked that he “had a gift for giving others nightmares”. The company utilised a cast of actors to deliver a scripted narrative in a way that seemed spontaneous and out of control, and created an environment that was completely immersive. They also provided a bar experience, with five strategically placed bars around the maze, as well as a 1,200-capacity nightclub with world class cocktail and food experiences available after you had finished the game.
The entire production was capitalised at £1.74m, and with BYC’s help they raised £1.1min capital. Our client signed sponsorship deals with Coca Cola and Heineken, the site was completed significantly under budget and advance ticket sales were higher than anticipated. After a successful opening and plenty of media attention, the site was unfortunately forced to close due to Covid. The production company continues to develop their brand in Broadway and across the USA.
We are delighted to report that B Y Loans, a sister company to Beer & Young, has been shortlisted for the 2020 Business Moneyfacts Awards.
Welcome to our seasonal newspiece. Whilst it’s an understatement to say there is a level of uncertainty in the market at present, there are positive aspects within our sector to talk about.
Are you looking to use your wealth of commercial experience to move into a flexible, self-employed, home-based role?
We are delighted to announce the launch of B Y Loans, a principal lender offering property backed loans.
In 2014, an award-winning children’s toiletries brand approached Beer & Young to secure growth capital. The company, Childs Farm, had developed a sensitive skincare range made entirely from naturally derived ingredients.
Our client, who offers affordable car finance, originally approached B&Y in 2015 to provide the first round of external funding.
We want to take this opportunity to express our gratitude to our investors and thank everyone for their continued support.
In the spring, we completed a six-figure round of funding for our client who at the time, managed just over 100 residential property blocks in London and the South East.
B&Y Consultants Limited is registered in England No. 04010348 | 57-58 Russell Square, London, WC1B 4HS | 020 7637 7755 B&Y Consultants Limited is not authorised or regulated by the FCA.
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