The Background Story
In 2014, an award-winning children’s toiletries brand approached B Y Consulting to secure development capital. The company were looking to launch into some of the most upmarket stores in the UK but their funding options weren’t optimised for the situation.
We presented their business case to a shortlist of investors and, although there were several interested parties, we immediately identified the ideal investor and leapfrogged him into a garden meeting with our client.
By the end of the initial meeting, they were discussing details of a deal and within a matter of weeks our investor had provided £650,000 of funding as well as taken a suitable equity piece and joined forces with the company in a managerial and marketing capacity.
Company Growth
Our investor has been a game changer for the business and remains an active director. The company reports an annual turnover of £17.4m and +17% year-on-year growth.
With a team of 50+ employees, they have recently launched a new skincare range for adults and are continuing to focus on sustainability, using 100% recycled bottles as well as vegan and cruelty free products. There has recently been a significant investment in staff and marketing and the business is now setting their sights on expanding global sales.
